SULLIVAN
identity
During my time at Sullivan, the company decided they needed an updated look and feel to modernize their brand. Sullivan’s new identity is built on the idea of work with consequence and backed by five tenants of work philosophy. From initial moodboard exploration to type and color choices, I was alongside our design director every step of the way.
My most prominent contribution to the new identity was a set of five icons and patterns that would represent the five tenants graphically.
My other main contribution to the new identity was a quick teaser that launched both internally and on LinkedIn to showcase our new look and feel to the world.