LOEFFLER RANDALL
DIGITAL ASSETS

instagram stories, email

Another large component of my position as Loeffler Randall’s graphic designer was to work with our content team to create customer facing communication.

Instagram is a channel LR uses regularly to interact with our customers and keep them updated on collection launches, product drops, and general styling tips. LR posts stories daily with these highlights in a way that is both informative and engaging.

LR also uses email marketing as a means to engage with customers and encourage them to browse the site. Emails are sent three days a week and focus on pairing products with storytelling. These stories range from showing products through color to highlighting seasonal trends.